26/02/10

Are you a verb yet?

Friend of mine was working on a promo video the other day with Michael Buble.

He showed him the proposed script and asked whether he was OK with it.

‘Yeah, it’s good’ he replied.

‘But do you mind if I Bublerise it a little?’

Hmm, Bublerise… presumably verb, transitive, ‘to present in a style specifically associated with Canadian crooner Michael Buble.’

Up till now I’d never imagined that there might be such a thing as a style specifically associated with Michael Buble.

But his obvious confidence in its existence is starting to mess with my mind.

It wasn’t El Buble who said that you have to be the change you want to see in the world.

But he obviously took it on board.
(And then, presumably, Bublerised it.)

Want people to think your brand is special?

Present it as special - and it will be so…

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