09/11/09

George, where did it all go wrong?

It’s a cold Monday morning in November, so maybe I’m just feeling grouchy.

But is this the worst piece of international advertising of the year, or what?

I guess the ‘make the ordinary extraordinary‘ line is supposed to be an ironic joke. (Oh my, I do hope so…)
But then why isn’t it even remotely funny?

You don’t need ‘The Eye’s’ visual sensitivity to find the placement of all those logos, lock-ups and icons distasteful.

Then how about that line?

The first courtroom rule that, I believe, barristers get taught is never to ask a witness a question they don’t know the answer to.
(Kim, who used to be one, is nodding.)

Same applies to bridge lines - never hang your message on a rhetorical question if the potential response is uncertain.

But as a reader, I don’t know where to begin with ‘Nespresso. What else?‘

It’s less an open-and-shut case and more a profound existential question - to which isn’t, ‘er, pretty well everything, really…’ the only possible answer?

So here’s another head-scratcher to finish up with.

Did the gorgeous one really need the money that badly?

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